For example, unlike platforms such as YouTube, it is not possible for listeners to download software that "blocks" podcast ads. There is no "adblock" in podcasts. The situation surrounding podcasting also makes it difficult for listeners to ignore ads. Over 25% of podcast viewers listen to it during their morning commute or doing other tasks (such as chores or exercise).
Therefore, it is inconvenient to ghost mannequin effect manually skip ads. Second, listeners really enjoy listening to ads . 67% of podcast listeners don't care about sponsored messages (compared to 6% of TV and private radio listeners). Part of the reason is the bond that listeners build with their favorite hosts. Podcast viewers don't feel like they're listening to an ad.
It feels like they are listening to recommendations from friends. This makes podcast advertising a powerful tool for marketers. Click to tweet This post describes how to create and run podcast ads with the best podcasts for your particular audience. How to run a podcast ad Step 1: Understand jargon There are different types of advertising terms that are useful to know before you start.