The listing of Qudian has attracted a lot of attention. Among the following financial technology companies, Ant Financial, JD Finance, Lufax, Rong360, and Paipaidai have also accelerated the pace of listing. Most of them have an important business: cash loan. For this reason, I will take out Jingdong Gold Bar, a product that has done well in cash loans, and analyze the Internet cash loans for everyone.
The mainstream model of online loan products: from the asset side, there are about the above four types, and from the fund side, there are Buy email list individuals and enterprises. The funds of JD Gold Bar come from itself and other commercial banks, not from other users or the transfer of creditor's rights like P2P; at the same time, JD Gold Bar is mainly aimed at individuals rather than small and micro enterprises, so we can say that JD Gold Bar is a Small cash loan products for individuals.
This time, we chose to analyze the competing products of Ant Zhubei and WeBank Microdai, both of which are heavyweights in the online lending industry.
In this competitive analysis, we conduct a step-by-step analysis in the order of the five elements of user experience.
1. Analysis of the current situation of the online loan market
1.1, market capacity analysis
The overall market size of online lending is growing rapidly. Before 2016, it will grow at least 100% every year. The overall market capacity is expected to exceed 3 trillion in 2017, and the total number of online lending platforms in 2017 has exceeded 5,000 (including problem platforms). .
In September 2017, the national turnover was 187.929 billion yuan, a month-on-month decrease of 3.21% and a year-on-year increase of 9.71%. Entering the regulatory year of 2017, the transaction volume has shown a trend of volatile development. From the middle of 2017 to the present, the transaction volume has dropped for 4 consecutive months. The industry implements different levels of regulatory compliance. At the same time, compliance regulation has been tightened repeatedly recently, which has affected the capital side of the online lending industry.
1.2. Participate in role analysis
This is the stage of a private enterprise, but the ratio of the transaction volume to the number of platforms in the private sector is the lowest, indicating that most of the online loan products of the private sector are small loans, and the unit price per customer is far lower than that of state-owned assets, banks, listed companies, and venture capital departments.